Target Audience - The target audience for the VIBE magazine would be the people aged between 16 and 30, because they are the people who enjoy this generations R&B artists and music which the magazine advertise and are not affected by the use of explicit material etc. in this type of music and the information in the VIBE magazine itself. Adults and children would not be interested within this boundary of entertainment, as it doesn't fit within their genertaion or time. For example: Chris Brown, who is promoted as the feature article photograph relates to the 16 - 30 audience, as he is an R&B artist who fits into their generation and age group. Young adults look up to the aspiring pop artists of today as role-models, therefore VIBE are followed by a much younger audience so that the audience can follow in their footsteps, or simply catch up on the latest gossip involving R&B celebrities. Aswell as this, most R&B artists of today are either in their teenage years themselves or just above, so the younger audience can realate to their background etc. as they are of a similar age.
Mast Head - The mast head begins from the top left, as people begin to read from that side. The font is large and bright, with a luminous white colour so it will be extremly visible and attractive to the reader. The letters which spell out VIBEm is displayed in bubble writing to comprehend with the target audience (younger generation) so that the audience knows that it relates to them. The title is almost entirely covered by one of the top R&B artists 'Chris Brown' because he is a dominant R&B artist and is highly popular internationally, which will attract the reader from a shop window/shelf as it is what the reader will spot first. Both VIBE and Chris Brown mixed together on one cover will attract audiences alike, as they are both well-known and relate to each other.
Price - The price on the VIBE magazine is centred on the barcode, however it is presented small. This is because the company are a popular brand and will not want to attract the reader instantly to the price, if it is too high. It might not meet the expectations of the buyer, therefore VIBE would lose out on a lot of the magazines main/key audience.
Feature Article Photograph - VIBE immediately clarify that Chris Brown is the main article of the magazine, because he has his own large advertisement (photograph) as the front cover. The reader is informed instantly that Chris Brown is the main topic, because it stands out the most above the rest of the information and images etc. which is given on the front cover. The photograph will attract multiple teenage boys/girls to the image and the magazine, as Chris Brown is known to be highly popular amongst younger audiences with his latest songs and image. This will leave the reader engaged, as their favourite R&B artist is the main article of a a popular magazine, therefore it shows that it must be worth something if an extremely famous artist is presented on the front cover. This will make the reader want to purchase the magazine as Chris Brown is focused as the main protagonist of the front page and the feature article photograph. The photograph would especially attract the teenage girl sector of the audience as he could be, e.g. an idol, or teenage celebrity crush. To contrast with RnB's different artist backgrounds, some weeks, VIBE choose to show R&B women artists as their front cover and others of the men. This explains to the reader that VIBE's main audience isn't based on just one particular gender, as they use both male and female artists each week to please both, and ultimately explains to the reader that their magazines are not gender-biased.
Main Cover Line - The main cover line for the VIBE magazine is the text that reads 'IS THAT CHRIS BROWN?' which will attract the audience almost instantly. This is because Chris Brown is one of the most influencial and famous R&B artists of our generation, therefore VIBE would know that this would make a big impact on their fans sales. The words stand out a great deal, in some-ways it is more noticeable than the Mast Head. The main cover line is presented in the same colour as the Mast head so that they contrast well and do not clash. This could have also been done to explain to the reader that the article/topic involving Chris Brown is as dominant as the VIBE brand and title itself, therefore they choose to present this in the same colour as the title to display it's importance towards the magazine. The words 'CHRIS BROWN' are the overview of what the magazine will contain the most because it is presented as the main article, therefore the audience will know what to expect throughout the majority of the magazine.
Cover Line - The magazine gives a drop down list of cover lines all the way down the right-hand side of the front cover. An example of one of these would be 'Usher's exes'. This is extra information which is added onto the front cover, so that the reader can grasp a sense of what other storylines/features will be contained throughout the magazine. The word 'Usher' is presented in the colour Green to emphasize that it is to do with a famous celebrity (especially being R&B) and is displayed in this colour so that it stands out against the dark background, as the green is luminous.
Plugg - An example of a plugg from this magazine would be the quote towards the bottom left corner of the front cover which reads "I'M STILL A VIRGIN IN YOUR EYES..." This is a quote which continues on from the main cover line as it is a quote from Chris Brown related to the previous topic, with the reader being told this from the speech marks at each side and presented right underneath of the main cover line. This quote also features the word 'YOUR', however it is presented in italic writing to stand out and engage the reader to explain that it is involving the audiene in with the topic. The quote ends with an ellipsis, because the whole quote does not explain the full topic and will link to something else later on in the magazine so the reader would have to look inside to find out more, persuading them to purchase the magazine, concluding as the overall selling point.
Puffs - The front cover uses Puffs by using attractive and powerful words, such as: 'Rise', 'Fall', 'Mega', 'Best' and 'Debarge'. This will attract the reader as they make it sound as if VIBE is as dominant as the words and information that is used, which will persuade the reader to purchase the magazine.
Strapline - The strapline is at the very top of the front cover and explains more about the brand to promote it, by advertising extra information which is included with the magazine. For Example: 'COCAINE, HEROINE, PRISON, HIV... AND THE BEST LOVE SONGS OF THE 80's.' This is used to explain to the reader that there is more storylines, celebrities etc. which the magazine offers. For this issue, the strapline would be most beneficial to those who dislike Chris Brown who is promoted as the main article/photograph, because the reader is informed that there are more storylines and activities etc. that the reader can appreciate.
No comments:
Post a Comment